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Order Asterales, Family Astercaeae, Genus Gaillardia
This brightly colored composite is easily identified. It responds to wind as though it were doing some wild intoxicated dance. It has a particular moth, Blanket Flower Moth, Schinia masoni, whose colors are effective camouflage. Bees also love these beautiful flowers. For more information, visit these links: Wikipedia and Southwest Colorado Wildflowers.
A moth (Schinia masoni) disguises itself cleverly to blend with the flower
This flower shows easily how each "petal" is actually a single blossom. The disk is composed of many tiny individual flowers.